Why attend?
A sales techniques course designed to develop the skills needed for effective and ethical sales in the automotive industry—providing participants with both a theoretical foundation and practical tools that can be immediately applied when interacting with customers.
Have you ever wondered why some people find it easy to sell, persuade, and build strong relationships with customers, while others constantly face rejection? Selling isn’t just about the product or the price; it’s about communication, understanding customers’ needs, building trust, and applying the right techniques tailored to each situation.
By participating in this sales techniques course, you will learn how to better understand customer behavior, how to identify their real needs, and how to apply sales and negotiation techniques tailored to different contexts. This course helps you improve your business communication skills, increase your conversion rate, and build lasting relationships with customers based on trust and professionalism.
The Sales Techniques Course is part of the Autoevolution PRO – The Path to Professional Excellence project, implemented from July 2024 to October 2027, with funding from the Education and Employment Program. The project is being carried out by the Association for the Promotion of Business in Romania (ROVE), in partnership with Social Knowledge Training & Consulting (SKTC), and aims to develop the professional skills of automotive industry workers in Romania’s less developed regions.
What will you learn?
Outcomes
You'll develop your communication and negotiation skills in sales—with immediate applicability in the automotive sector
You'll improve your ability to identify customer needs—thereby boosting your conversion rate and sales performance
You will receive a certificate of participation in the “Sales Techniques” course—along with documents certifying the skills you have acquired—upon passing the final assessment
About the trainer
An economist with a master’s degree in European integration and regional development, with over 20 years of experience in IT&C, management, and European projects. He currently works as a business development manager at a large IT&C systems integrator, focusing on digitization, cybersecurity, and NIS2 projects. An accredited trainer for over 10 years and a Dream Manager since 2024.